A wholesaler sells the same items to hundreds of accounts at prices that depend on volume, contract and history. Managing that in a price list and a memory is how margin leaks quietly for years, and enforcing credit limits by personality is how receivables age without anyone noticing.
This post covers what wholesale ERP needs to do. It is the thinking behind our wholesale industry page.
Price by policy, not personality
Layered pricing rules — customer, group, quantity break, contract and campaign — resolved in a defined order, with the applied rule shown on the line. When a quote is a mystery, margin leaks quietly and nobody knows which rule produced it.
Credit control at the gate
Credit limits and overdue positions checked at order entry, with an approval path rather than a hard stop that costs you the sale. The goal is not to block every over-limit order; it is to make the decision visible and owned.
Promotions as records
Schemes with start and end dates, applied automatically and reportable afterwards — instead of a discount someone remembered to give. Promotions that live in memory cannot be audited and cannot be measured.
Structured collections
Dunning that escalates on a schedule you set, with the whole correspondence attached to the receivable. When collections are a month-end surprise, receivables age in the dark.
The order-to-cash reality
For a wholesaler, the cycle from order to invoice to cash is the entire business. It should be one flow, not a handoff between a CRM, a price list, a ledger and a collection register that disagree with each other.
How AlpineERP fits
AlpineERP covers the wholesale depth above, and we configure it against how your business actually runs before you go live. See the wholesale industry page for the capabilities in full, or how an implementation runs.